CYRCA LONDON
Coming spring 2027Daily supplement sachets for busy professionals who train. Three sachets cover the day: Rise in the morning coffee, Train in the water bottle, Rest in the evening.
- Rise
- Train
- Rest
The parent company of CYRCA London and Paryta
The source of good everyday brands.
Fontyna builds and owns consumer brands that make everyday life easier. CYRCA London and Paryta are the first.
fontana
Latin for fountain. Our name stands for the source new brands grow from.
Our brands
Two brands so far, with more to come.
paryta
How we build
Small, focused brands that people recommend.
Built from real life
Each brand starts with a real problem from everyday life, and solves that one thing well.
Grown by word of mouth
Referral sits at the heart of every brand, so growth comes from happy customers telling their friends.
Quality over noise
Premium, honest products with clear pricing, and customers' data treated with care.
Who we are
"Every brand we build starts with a problem from real life."
Alex Tucker
Founder and CEOAlex has spent his career in commercial leadership at technology and e-commerce companies, including ChannelAdvisor, Domo and THG Ingenuity, part of THG, the group behind Myprotein.
Both brands start from his own week: a senior job with travel and days in the office, alongside family life as a single dad. CYRCA keeps a supplement routine going away from home. Paryta keeps the family week on track.
Alex on LinkedIn
James Tucker
Chief Operating OfficerJames brings a science background and experience from the supplement industry.
He runs operations across the group: suppliers, manufacturing, quality and getting each product to market, starting with CYRCA.
James on LinkedIn
Contact
Say hello
For partnerships, suppliers, press and investment. Tell us a little about what you have in mind and Alex will reply personally.
- 1Send your message
It comes straight to the founder. - 2We read every one
And reply where there is a fit. - 3Then we talk
A call to explore it properly.
Need help with an order or the app? Please contact CYRCA or Paryta directly.